Paracon Logo inverted White
Paracon Consultants Corp.

Privacy Policy

Paracon Consultants Corp. (“Paracon”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit paracon.ca (the “Site”), contact us, subscribe to our newsletter, book a consultation, access our client portal, or otherwise communicate with us (together, the “Services”).

This Privacy Policy is written for a Canada-based business and is intended to align with Canadian privacy principles (including PIPEDA). It also includes additional disclosures for individuals located in the UK/EU/EEA.

Last updated: January 11, 2026

1) Who we are

Paracon business details

Legal name: Paracon Consultants Corp.

Business#: 81477 3487

Address: Suite 1091, 375 University Avenue, Toronto, Ontario M5G 2J5, Canada

Phone#: +1 (437) 800-1972

Privacy contact email: info@paracon.ca

Contacting us about privacy

For privacy questions or requests (access/correction/deletion), contact info@paracon.ca. Please include enough detail for us to locate your information (for example, the email address you used on a form and the approximate date you contacted us).

2) What personal information we collect

A) Information you provide to us

Depending on how you interact with the Services, we may collect:

  • Contact information: name, email address, phone number, company name, role/title

  • Inquiry and project details: your message, requirements, project scope, timelines, and any other details you choose to share (including any files you provide)

  • Newsletter details: your email address and subscription preferences

  • Consultation booking details: information you submit through our booking workflow (for example, your name, email, company, and details entered in booking questions)

  • Communications: emails, messages, and related correspondence you have with us

B) Client portal and invoice information

If you use our client portal (including invoice viewing), we may collect and store:

  • Account/profile information: name, email address, phone number, and other profile fields you can view or update

  • Authentication and security data: login events, timestamps, device/technical data, and related security logs (where available)

  • Invoice and billing records stored on our website: invoice identifiers, line items, amounts, taxes, payment status, notes, and client-related references associated with invoices

We generate and manage invoices on our website, which means invoices and related billing records are stored within our Site’s systems.

For invoice/billing questions, you can contact billing@paracon.ca.

C) Payments

If you pay an invoice online.

  • Payment details (for example, card or bank details) according to the payment method you use.

  • We do not store full payment card numbers on our website.

  • We may receive and store non-sensitive payment-related information, such as payment status, timestamps, and transaction/reference IDs, for reconciliation, support, and recordkeeping.

For payment or invoice payment questions, contact billing@paracon.ca.

D) Meeting recordings (with consent)

In some cases, we may record meetings (audio and/or video) only with the consent of attendees. When we record, we may collect:

  • audio/video of attendees

  • meeting chat content (if applicable)

  • shared screens or materials discussed during the meeting

If you do not consent to recording, tell us at the start of the meeting (or in advance), and we will not record or we will stop recording.

E) Sensitive information

We ask that you do not submit sensitive personal information (for example, government identification numbers, financial account details, health information, biometric data, passwords/authentication secrets, or similar sensitive data) through public website forms or email unless we specifically request it and provide a secure method to share it.

If a project requires us to handle sensitive information, we will take reasonable steps to protect it, limit access to those who need it, and we may require specific safeguards or secure transfer methods. In many cases, these requirements will be governed by applicable client agreements (for example, confidentiality terms and/or a data processing addendum where appropriate).

F) Information we collect automatically (website usage)

When you visit the Site, we may automatically collect:

  • Device and technical information: IP address, browser type, device type, operating system, approximate location (city/region), referring pages, and timestamps

  • Usage information: pages viewed, links clicked, and interactions with the Site

  • Cookies and similar technologies: as described in Section 6 (“Cookies & Analytics”)

3) How we use personal information

A) To communicate with you and provide Services

We use personal information to:

  • respond to inquiries and requests

  • schedule and conduct consultation meetings

  • understand your needs and prepare proposals/quotes and statements of work

  • provide and manage our services, including ongoing project communications

B) To operate the client portal and invoice functionality

We use personal information to:

  • provide account access and allow profile updates (name/email/phone number)

  • display invoices and related billing information to authorized users

  • manage billing communications and customer support related to invoices

For billing matters, contact billing@paracon.ca
For technical support related to the portal, contact support@paracon.ca

C) To process payments

We use personal information to:

  • initiate and manage invoice payment flows

  • reconcile payments and maintain records for accounting and support

D) Newsletter and marketing communications

We use personal information to:

  • send newsletters, insights, and updates if you subscribe or otherwise consent (where required)

  • manage your subscription preferences and unsubscribe requests

E) Portfolio, case studies, and marketing

We may showcase our work for portfolio, marketing, and business development purposes, including on our website, proposals, presentations, and social media. This may include referencing a client name and/or logo and a high-level description of the services provided and the type of outcomes achieved.

We do not publish or disclose confidential information or real client data as part of marketing content. This includes, without limitation: personal data of end users/customers, private datasets, credentials/secrets, non-public financial information, and other sensitive or proprietary materials. Where screenshots or examples are used, we aim to use demo data, redaction, or anonymization.

Clients may request that we remove their name/logo from our marketing materials and/or anonymize project references at any time by contacting info@paracon.ca. We will make reasonable efforts to apply such requests within a reasonable time.

F) Website operations and improvement

We use personal information to:

  • operate, maintain, and improve the Site

  • analyze usage trends and performance (including via analytics tools)

  • troubleshoot issues and improve user experience

G) Security, fraud prevention, and legal compliance

We use personal information to:

  • protect the Site and Services (e.g., preventing abuse, spam, unauthorized access, or malicious activity)

  • enforce our terms and policies

  • comply with legal obligations and respond to lawful requests

If you believe there is a security issue involving the Site or client portal, contact support@paracon.ca.

4) Legal basis for processing (UK/EU/EEA visitors)

Legal bases we rely on

If you are located in the UK, EU, or EEA, we process personal information under one or more of the following legal bases:

  • Consent (e.g., newsletter subscription, meeting recording consent, non-essential cookies where required)

  • Contract / steps to enter into a contract (e.g., responding to your request for a quote and delivering agreed services)

  • Legitimate interests (e.g., securing our Site, preventing spam/fraud, measuring and improving site performance, managing business communications)

  • Legal obligation (e.g., maintaining records required by law)

Withdrawing consent

Where we rely on consent, you can withdraw consent at any time (see Section 10). Withdrawing consent does not affect the lawfulness of processing before withdrawal.

5) How we share personal information

We do not sell your personal information

We do not sell your personal information.

Service providers (processors)

We may share personal information with trusted service providers who help us operate our business and Services, such as:

  • website hosting, infrastructure, backups, and security providers

  • analytics providers (e.g., Google Analytics / GA4)

  • email/newsletter service providers

  • scheduling/booking providers

  • meeting and collaboration tools (including where recordings are stored)

  • Invoices (invoice management functionality within WordPress)

  • Payment processing

  • Professional advisors (legal, accounting) when necessary

These service providers are authorized to use personal information only as needed to provide services to us and are expected to protect it.

Legal and safety disclosures

We may disclose personal information if we believe in good faith that disclosure is necessary to:

  • comply with the law, regulation, subpoena, court order, or other legal process

  • protect the rights, property, or safety of Paracon, our clients, users, or others

  • investigate or prevent suspected fraud, security issues, or misuse of the Services

6) Cookies & analytics (including GA4)

A) What cookies are

Cookies are small files stored on your device that help websites function and can provide information about how users interact with a site. We may also use similar technologies such as pixels, tags, and local storage.

B) How we use cookies

We use cookies and similar technologies for purposes such as:

  • Essential / functional: enabling site functionality and security

  • Analytics: understanding how visitors use the Site (e.g., pages visited, time spent, navigation patterns)

  • Performance: identifying errors and improving performance

C) Google Analytics (GA4)

We use Google Analytics (GA4) to understand how visitors interact with the Site and to improve our site experience and marketing. GA4 may collect information such as device identifiers, approximate location, pages visited, and interactions.

D) Your choices

  • Browser controls: You can control cookies through your browser settings (including blocking or deleting cookies). Note that blocking cookies may impact site functionality.

  • Consent where required: Where required by applicable law (including in parts of the UK/EU/EEA), we will request consent before placing non-essential cookies/trackers.

  • Opt-outs/settings: You may also be able to limit certain analytics collection using vendor controls and settings.

7) Marketing communications (newsletter)

Subscription and unsubscribe

If you subscribe to our newsletter, we will send you marketing emails. You can unsubscribe at any time by:

  • using the unsubscribe link included in our emails, or

  • emailing us at news@paracon.ca with your request

Preference and compliance records

We may keep records of your subscription status and preferences to respect your choices and maintain compliance.

8) Meeting recordings

How we record

When we record a meeting:

  • we do so only with attendee consent

  • we use recordings for purposes such as reviewing requirements, maintaining internal notes, training/quality purposes, and improving clarity on next steps

  • access to recordings is limited to people who need it for legitimate business purposes (for example, your project team)

Deletion requests

If you want a recording deleted, you can request deletion (see Section 10). We may retain limited information if required for legal, contractual, security, or legitimate business reasons.

9) International data transfers

Cross-border processing

Paracon is based in Canada, but some service providers may process or store information in other jurisdictions (commonly including the United States and other countries). This means your personal information may be subject to the laws of those jurisdictions, which may differ from the laws where you live.

Safeguards

Where appropriate and required, we take steps intended to support lawful transfers (for example, using contractual protections and limiting access where feasible).

10) Your rights and choices

A) Canadian residents

You may have the right to:

  • request access to personal information we hold about you

  • request corrections to inaccurate or incomplete information

  • withdraw consent for certain uses (subject to legal/contractual limits)

B) UK/EU/EEA residents

You may have the right to:

  • access, correct, or delete your personal information

  • restrict or object to certain processing

  • request data portability (in certain circumstances)

  • withdraw consent (where processing is based on consent)

  • lodge a complaint with your local data protection authority

C) How to exercise your rights

For privacy rights requests (access, deletion, correction, etc.), email info@paracon.ca with:

  • your name and the email address you used with us

  • what right you want to exercise (access, deletion, correction, etc.)

  • any helpful context (e.g., “newsletter,” “consultation booking,” “client portal,” “invoice payment,” “project inquiry form,” “portfolio/case study request”)

We may need to verify your identity before fulfilling requests.

11) Data retention

How long we keep information

We retain personal information only as long as necessary for the purposes described in this Privacy Policy, including:

  • responding to inquiries and maintaining business records

  • providing services and maintaining project history

  • operating the client portal and maintaining invoice/billing records

  • meeting legal, tax, or regulatory obligations

  • security, fraud prevention, and dispute resolution

Retention periods vary depending on the type of information. For example:

  • inquiry records may be kept for a reasonable period to support follow-up and business records

  • newsletter subscription records are kept until you unsubscribe (and we may keep minimal suppression records to ensure we honor your opt-out)

  • invoices and related billing records may be retained as required for accounting and tax purposes

  • meeting recordings, if created, are retained only as long as needed for the purpose they were recorded for, unless a longer retention is required for legitimate business or legal reasons

12) Security safeguards

How we protect information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, misuse, and unauthorized access or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

If you believe there is a security issue involving the Site or client portal, contact support@paracon.ca.

13) Third-party websites

External links

Our Site may contain links to third-party sites. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

14) Children’s privacy

Not directed to children

Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact us and we will take appropriate steps to address it.

15) Changes to this Privacy Policy

Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The “Last updated” date at the top indicates when the policy was last revised.

16) Contact us

Privacy contact

For privacy questions, privacy rights requests, portfolio/case study removal requests, or privacy complaints: info@paracon.ca

Accounts contact

For accounts questions, removal requests: accounts@paracon.ca

Billing contact

For invoice and payment questions: billing@paracon.ca

Support contact

For client portal technical support or security issues: support@paracon.ca

Newsletter contact

For newsletter subscription/unsubscribe help: news@paracon.ca